Koby Batts
Co-Founder & CEO
Co-founded Brand Surge as a University of Louisville undergrad in 2022. Holds an MS in Economics from UofL and served as College of Business Student Body President. Obsessed with outbound systems and ICP strategy.
Inconsistent pipeline?
It's a systems problem.
Let's get you in front of prospects worth your time. We build LinkedIn outbound systems with strategy, structure, and consistency to set appointments and grow your influence.
0.0%
Message-to-meeting conversion on our own campaigns
0.0%
Average reply rate sustained over 6 months
0 Years
Building revenue systems for B2B service companies
22.9% average reply rate4.4% message-to-meeting conversion14 demo meetings in one week317 messages → 79 replies+4,733 LinkedIn followers in 12 months201.9% follower growth year-over-yearBuilt in Louisville, KYICP-first outbound methodologyLinkedIn-native automationB2B service companies nationwide22.9% average reply rate4.4% message-to-meeting conversion14 demo meetings in one week317 messages → 79 replies+4,733 LinkedIn followers in 12 months201.9% follower growth year-over-yearBuilt in Louisville, KYICP-first outbound methodologyLinkedIn-native automationB2B service companies nationwide
THE PROBLEM
Success isn't about reaching more people. It's about reaching the right people with messaging that actually resonates.
A sales process that won't stay static
Without a stable, written motion, growth caps at one person's calendar instead of a business you can scale.
Generic messaging that gets ignored
When every prospect receives the same message, response rates drop and conversations stall. Without tailored messaging tied to real buyer signals, outreach feels irrelevant and easy to dismiss.
No clear feedback loop
If outreach runs without consistent review, weak messaging and poor-fit targeting keep draining time. Without a tight optimization loop, results stay unpredictable and hard to scale.
WHAT MAKES US DIFFERENT
What makes us different
01
Identify your ideal customer
We help you identify and find your ideal customer. We build custom signals to identify exactly who to go after and from what angle.
02
Custom sequence on connect
We build a custom sequence to trigger when an invitation to connect is accepted. It is different for everyone we work with.
03
We Want To See You Win
We don't hand you a campaign and disappear. We analyze what's working, refine targeting, rewrite underperforming sequences, and consult on the deals coming in. Your process grows with your pipeline.
THE SURGE SYSTEM
Four stages from cold list to consistent pipeline.
01
Diagnose
We map your ICP, audit your current outreach, and identify exactly where your pipeline is breaking down.
02
Build
We construct your full outbound infrastructure: sequences, targeting lists, LinkedIn campaign architecture, and automation setup.
03
Launch & Optimize
Campaigns go live. We monitor reply rates and meeting conversion weekly, adjusting until performance is consistent and above target.
04
Expand
Once pipeline is predictable, we expand into full revenue consulting: conversion, retention, and systematizing every stage of your customer journey.
PROOF OF SYSTEM
We use the same system on ourselves. Here's what it produces.
BRAND SURGE · OWN LINKEDIN ACCOUNT
0.0% message-to-meeting conversion. In a single 7-day campaign.
Before we build outbound systems for clients, we run them on ourselves. This is what Brand Surge's own LinkedIn outbound produced, using the exact ICP-first methodology and campaign architecture we deploy for every engagement.
See our full case studies →“0 messages. 0 replies. 0 demo meetings. One week. This is what a dialed-in outbound system looks like. We built it for ourselves first so we could build it for you. ”
Koby Batts, Co-Founder & CEO
0.0%
Reply rate over 0 months
0
Replies from a single 0-message campaign
0
Demo meetings booked in one week
+0
New LinkedIn followers in 0 months (0.0% growth)
VERTICALS
Built for the industries that run on relationships.
We've generated pipeline across B2B verticals where trust, targeting, and timing are everything.
Education & Executive TrainingProven In
Real Estate & BrokerageProven In
Fitness & WellnessProven In
Restoration & ConstructionProven In
Professional ServicesBuilt For
SaaS & TechnologyBuilt For
Manufacturing & Industrial DistributionBuilt For
Healthcare Services & TechnologyBuilt For
Commercial Real Estate & ConstructionBuilt For
THE TEAM
Built by founders who started in college and never stopped building.
Keegan Tingle
Co-Founder & COO
Co-founded Brand Surge at UofL in 2022, starting with a drone and a camera, now building B2B pipeline systems. Innovation MBA, University of Louisville. Former Fraternity President. Leads growth and expansion.
James Miscione
GTM Strategist
Specializes in LinkedIn campaign optimization and ICP refinement across B2B service verticals.
Kellen McHugh
Business Development Manager
Leads new client acquisition and builds the partnerships that expand Brand Surge's reach into new markets.
If your pipeline is inconsistent, it's not a sales problem.
It's a systems problem.
Let's find out exactly where yours is breaking, and what it would take to fix it.
Get Started15 minutes. No pitch. Just clarity on where your pipeline is breaking and what to do about it.
Built in Louisville. Running outbound for B2B companies nationwide.